With the booming development of the electric vehicle market in Thailand, domestic car companies are gradually rewriting the market map and challenging the market structure that has long been dominated by Japanese car manufacturers. Domestic car manufacturers in Thailand have shown strong development momentum in the field of electric vehicles, and have begun to occupy a place in the market with the dual advantages of price and policy.

In the Thai automotive market, the once dominant Japanese automaker is now facing unprecedented challenges. Data shows that with the rise of domestic electric vehicle brands, the market share of local brands has climbed to 10%, while the market share of Japanese car manufacturers unexpectedly fell below the psychological threshold of 80%.

With the policy support of the Thai government, including measures such as car purchase subsidies and tax reductions, the booming development of the electric vehicle market has been stimulated. The first to bear the brunt are domestic electric vehicle manufacturers such as Hezhong Motors and Xiaopeng Motors, which will aim to expand their production capacity and sales network in the Thai market.

Thailand enjoys the reputation of "Detroit in Asia" and has built a strong supply chain foundation for Japanese car manufacturers since the era of gasoline powered cars. However, in the era of electric vehicles, domestic car companies have also begun to settle in Thailand, utilizing local labor resources and professional technology to further strengthen Thailand's position in the global automotive industry chain. With domestic car companies exporting a large number of new energy vehicles to Thailand and other countries, China has surpassed Japan to become the world's largest car exporter.

The rapid growth of the Southeast Asian automotive market has made it the fifth largest automotive market in the world. In Thailand, pickup truck models hold a crucial position, and domestic car companies are unwilling to fall behind and have begun to challenge Japanese brands in this traditional strong market. Looking ahead to the future, the automotive market in Thailand will continue to present a fierce competitive landscape, and Japanese car manufacturers need to re-examine their strategies to cope with the impact and challenges of domestic car companies.

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