According to the latest report from the authoritative South Korean media Seoul Economic Daily, Samsung Electronics China has officially announced its restructuring plan to internal employees and initiated the layoff process, while also opening up a "voluntary resignation" application channel. The move aims to cope with the current situation of continued weak smartphone sales in the Chinese Mainland market, and improve the company's overall organizational efficiency and market competitiveness.
According to reports, Samsung Electronics is facing severe challenges in the Chinese market, with its smartphone market share in mainland China dropping to about 1%, reflecting the company's difficult situation in the local market. In order to reverse this situation, Samsung Electronics China has decided to take decisive measures to deeply adjust its business structure and optimize personnel allocation.
On September 4th, in response to widely publicized rumors of layoffs, Samsung Electronics China officially responded to inquiries from journalists from The Paper. The company stated that in order to better adapt to market changes and improve operational efficiency, necessary business adjustments and personnel optimization will be made. Specifically, this layoff plan is expected to affect approximately 8% of employees in the sales department in China, which means around 130 regional sales personnel will be affected.
Samsung Electronics China emphasized that the decision to lay off employees was made after fully considering the market environment, the current state of the company's business, and future development needs. The company encourages employees to actively participate in the "voluntary resignation" plan to alleviate the direct impact on employees. At the same time, the company promises to provide reasonable economic compensation and necessary career transfer support to affected employees in accordance with relevant laws and regulations.
It is worth noting that if the number of employees who voluntarily resign does not meet the expected layoff target, Samsung Electronics China will further screen the layoff targets in a fair and transparent manner based on established standards and procedures. In addition, the company also revealed that in order to further optimize the cost structure and improve operational efficiency, it may continue to reduce the number of employees by about 30% in the next year (i.e. next year), which shows the firm determination of the company's reform.
This layoff plan is undoubtedly a major test for Samsung Electronics China, but it is also an important step for the company to actively respond to market challenges and seek transformation and upgrading. Industry analysts pointed out that with the intensification of competition in the global smartphone market and the rapid rise of local brands in Chinese Mainland, Samsung Electronics needs a more flexible and efficient operating mechanism to meet the challenges, and this layoff plan is an important part of this strategic adjustment.
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