According to the official WeChat account of Apple Support, on September 10th at 1am Beijing time, Apple will hold its 2024 autumn press conference online live at its headquarters in Cupertino, California, at Apple Park. This press conference has attracted a lot of attention, and it is expected to launch four new iPhone 16 series models, namely iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. In addition, Apple will also be fully equipped with the new generation A18 series chips for the first time, bringing more powerful performance and a brand new intelligent experience.

Since the establishment of Apple Inc., the autumn press conference has been an important moment for its product releases, especially for updates to the iPhone series. This year's press conference will continue this tradition, and it is expected that the new models will attract the attention of global consumers. According to Apple's official announcement, the launch of the iPhone 16 series is not just a hardware upgrade, but will also introduce the "Apple Intelligence" feature that Apple will showcase at the 2023 WWDC Developer Conference.

The "Apple Intelligence" feature is an important attempt by Apple in the field of generative artificial intelligence. Industry insiders believe that this will be Apple's first smartphone with generative AI functionality at its core. The introduction of this feature marks that Apple's applications on smart devices will become more intelligent and personalized, and the user experience is expected to be significantly improved.

In terms of exterior design, the iPhone 16 will continue to have the same 6.1-inch display size as its predecessor iPhone 15, but for Pro series models, the overall display size will be increased. It is expected that the iPhone 16 Pro will be equipped with a 6.27-inch display, while the iPhone 16 Pro Max may be equipped with a 6.85-inch panel. This change will not only bring a better visual experience, but also provide users with greater operational space.

In addition to changes in display screen size, the iPhone 16 series will also see many improvements in photography, processing speed, and battery life. The new A18 series chips will not only enhance the processing capabilities of devices, but also support more advanced features, including faster image processing capabilities and more efficient battery management systems. Users can expect a smoother application experience and longer usage time.

Against the backdrop of increasingly fierce competition in the smartphone market, Apple clearly hopes to reshape its leadership position in the technology industry through this press conference. Analysts point out that with the popularization of generative AI technology, consumers' demand for smartphones is constantly changing, and Apple must keep up with this trend to attract more users.

In addition, the press conference may also showcase updates to other products and services, including new Apple Watch, iPad, and software systems. Apple has always been known for its tightly integrated ecosystem and is expected to continue strengthening the synergy between hardware and software to provide users with a seamless connected experience.

In short, the 2024 autumn press conference will be an important stage for Apple to showcase its innovation capabilities. With the launch of the iPhone 16 series, consumers are not only expecting hardware upgrades, but also intelligent features that can bring a brand new user experience. For both loyal Apple users and technology enthusiasts, this press conference will be an unmissable feast. As the press conference approaches, global attention is once again focused on the latest developments of this tech giant, hoping that Apple can bring surprises this autumn.

Fushite Technology focuses on the field of power devices, providing customers with power devices such as IGBT and IPM modules, as well as MCU and touch chips. It is an electronic component supplier and solution provider with core technology.